Relax Gaming further expands UK presence

IDNSport – Relax Gaming further expands UK presence,

On the heels of the launch of the latest addition to its fast-growing slots portfolio and B2B multi-product provider Relax Gaming has received UK Gambling Commission (UKGC) approval for all of its products and services for its Gibraltar branch.

Lauded as “another major commercial highlight,” the approval signals greater opportunities for growth in what the St Julians-headquartered firm refers to as one of the world’s strongest iGaming markets.

Growing UK presence:

Courtesy of the UKGC nod, Relax’s impressive roster of premium online casino games will now be accessible to UK operators via its Gibraltar arm. Furthermore, the company has seen yet another milestone in its impressive recent growth, having successfully transferred leading operators 32Red, Boylesports, and BetVictor onto its Gibraltar network, with international sports betting and gaming group Entain plc‘s (LSE: ENT) Coral and Ladbrokes UK brands, among the next to do the same.

In a company press release, Chief Executive Officer for Relax Gaming, Tommi Maijala said…

Following a fruitful relationship with the UKGC through our Malta-based company, having all our products and services approved for our Gibraltar branch is another major commercial highlight for us. Its significance will be felt across the business, including by our valued third-party partners.”

He added that the license acquisition represents a “fresh opportunity” in its “drive to deliver excellence and growth across all regulated markets.”

Other licenses:

The company’s latest license follows its B2B license approval from the Gibraltar Licensing Authority, which at the time of the October 2020 nod was the fourth regulatory certification granted to Relax, and in line with the other licenses with the Malta Gaming Authority, United Kingdom Gambling Commission and the Romanian National Gaming Office (ONJN), effectively “multiplying the points fo supply for regulated markets.”

Accolades and recent launch:

Further UK growth comes as the company goes from strength to strength in regulated markets such as the Nordics. Renowned for its selective player base, it is considered a key market where earlier this year Relax was recognized with an EGR Nordics Casino Content Supplier Award. One of many such accolades, the prestigious award further highlighted the innovative firm’s standing as an “in-demand” provider in regulated territories.

The good news also follows the launch of its contribution to the “Book of” genre, with its Greek Mythology-themed Book of 99 providing a game that stands out among the competition. Released on May 4th, the new video slot boasts a generous 99 percent return to player (RTP) and a win potential of up to 5,000x the bet.

Founded in March 2010, Relax Gaming has offices in Finland, Estonia,Gibraltar, Malta, Serbia, and two in Sweden, while currently offering its numerous partnersin excess of 2,000 online games, which feature premier slots from its in-house studios, as well as an extensive collection of aggregated content via itsPowered By RelaxandSilver Bullet partnership programs.

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